5 Ways to Boost Your Mcommerce Sales in 2017
Shopping has definitely gone mobile. The Thanksgiving holiday sale last year revealed that most of the sales traffic of top ecommerce sites like Amazon and Target came from mobile devices. Adobe...
View ArticleWhy Mobile Payments Are Killing the Checkout Form
A colleague recently told me over lunch how much he loves pizza apps. “They’re just so easy.” When I asked him what was so easy, he said that while picking from the menu is part of the ease, the bigger...
View ArticleShopping App Marketers: Black Friday Success Starts Now
If last year’s data on shopping app spending was any indication of what’s coming this Fall, Thanksgiving and Black Friday (Thursday, Nov. 24 and Friday, Nov. 25, respectively) are poised to be the...
View ArticleBJ’s Wholesale Club Launches New Mobile App
BJ’s Wholesale Club announced the launch of its new mobile app and Add-to-Card coupons feature, available on Android and iOS devices. Rafeh Masood, Senior Vice President and Chief Digital Officer for...
View ArticleAdidas Launches New Mobile App
Adidas announced the launch of its new mobile app. It offers access to products on Adidas’s ecommerce site, and is tailored to a consumer’s preference and behaviors. The app offers consumers with...
View ArticleBirchbox Upgrades Mobile App to Increase Upsell, Engagement
In an effort to increase upsell to its most loyal customers, Birchbox has revamped its mobile app after looking at the metrics and finding some of its most engaged customers were using it. The company...
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Fitness Brands Building Brand Loyalty by Becoming Part of the Lifestyle
Fitness brands are in the midst of a major transformation into lifestyle brands as they look to build loyalty and set themselves apart. They are not only providing the right gear to get in shape and...
View ArticleWhy Mobile is the Nexus of Commerce
Mobile is more than just another marketing channel. It’s the nexus of all marketing vehicles, where varied sources, messages and content types come together. It has proven its effectiveness in driving...
View Article3 Steps to Increase Mobile Sales
If the 2017 holiday season taught us anything, it’s that mobile is the new normal for online shopping. On Black Friday alone, over 60% of retail website visits happened on mobile devices, driving more...
View ArticleOmnichannel Retail 2019: Why Mobile Payments Will Become Table Stakes
As 2019 arrives, it’s time to reflect on the impact mobile technology had on retail in 2018. While mobile was already predominantly used in ecommerce to create personalized consumer experiences, the...
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